Circuit City vs. Mad Magazine

I was tickled by THIS REPORT on "Consumerist" about Circuit City and a parody ad in 'Mad Magazine' where the corporation apologizes for a quick and not so PC (...and I don't mean 'Personal Computer') reaction.

I really like that 'The Consumerist' pointed out this:

Let's evaluate it on the 3-step system for fixing corporate gaffes:
1. Admitted they were wrong
2. Stopped doing the wrong thing
3. Made a material gesture of apology

I particularly enjoyed the end of the "Circuit City" apology where the PR office also poked a little fun at the situation and said,

In addition I have offered to send the MAD Magazine Editor a $20.00 Circuit City Gift Card, toward the purchase of a Nintendo Wii....if he can find one!

(I also want to thank my well informed friend for turning me onto the "consumer beware" website, it's one of my favorites now and I check it regularly and have it on my RSS feed list.)